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Marketing Plan: What Is It?

A Marketing Plan is used to outline strategies for marketing and operations. The plan may include developing a marketing message, identifying the target market, and creating strategies for promotion of the business’ products or services. This template will be used to see how well a marketing strategy can work for the company.

The first part of the marketing plan should include a summary of the business and what the goals are surrounding the plan. The rest of the document will detail the action plan and the budget for the marketing plan. A Marketing Plan should be completed so that everyone will have an idea of the strategy. For Corporations: This includes Employees, Investors, and Stockholders. For Non-profits: This includes Staff, Volunteer Board Members, Volunteers, Interns and Community members.